Custom Formulation & Product Development
Purpose-built products developed around your brief.
We develop cosmetic and personal care formulations tailored to your product concept, target consumer, desired performance, ingredients, texture and market requirements.
From the initial product brief through prototype development, testing and manufacturing scale-up, our technical team works with you to turn your idea into a practical, production-ready product.
What the Service Includes
This custom cosmetic formulation service is for brands that want a product developed specifically for them rather than selecting from our existing White Label formulations.
Each project begins with a clear technical brief covering the product type, target consumer, desired benefits and performance, texture, appearance, fragrance preferences, preferred ingredients or ingredients to avoid, packaging considerations, target market, positioning and expected production quantity.
Our formulation team then develops and evaluates a practical personal care formulation, produces a laboratory prototype for your review, completes the appropriate quality checks and prepares the approved product for consistent commercial manufacturing.
Process overview
We turn a defined product brief into a production-ready cosmetic formulation through development, client evaluation, appropriate testing, formula finalisation and manufacturing scale-up, with regulatory and production support available where requested.
Key benefits
Developed around your brief
The formulation is built around your target consumer, product goals, desired characteristics and market requirements.
Prototype-led evaluation
Review a laboratory sample and provide agreed feedback on texture, fragrance, appearance and product experience.
Testing and optimisation
Appropriate stability, microbiological and quality evaluations help establish a practical product specification.
Manufacturing-ready
The approved formula is finalised and prepared to scale consistently from laboratory development into commercial production.
How it works
- 1
Product Brief & Consultation
We define the product type, target consumer, benefits, performance, texture, appearance, fragrance, ingredient preferences, packaging considerations, target market, positioning and expected production quantity.
- 2
Formulation Development
Our team selects suitable ingredients and builds the formulation to achieve the required texture, viscosity, appearance, pH, sensory feel, stability, performance and preservation. Where appropriate, different options are evaluated before selecting a preferred prototype.
- 3
Prototype & Client Evaluation
We produce a laboratory prototype for you to assess its texture, fragrance, appearance, skin or hair feel and overall product experience, then make agreed adjustments where needed.
- 4
Testing & Validation
Appropriate quality evaluation may include microbiological and stability testing, pH, viscosity, specific gravity, separation and freeze-thaw assessments, plus other checks relevant to the product.
- 5
Formula Finalisation
Once the formulation meets the agreed requirements, we establish the final formula and product specifications and prepare it for manufacturing scale-up.
- 6
Manufacturing Scale-Up
The approved formulation moves from laboratory development into production, with controls to maintain the agreed specifications and quality requirements at commercial scale.
- 7
Regulatory & Production Support
Where requested, Granels can support NAFDAC requirements, product documentation and preparation for commercial manufacturing.
Custom Formulation vs White Label
White Label
Choose from Granels' existing, market-ready formulations and launch under your own brand.
Custom Formulation & Product Development
We develop a product specifically around your brief, requirements and desired product characteristics.
Not sure which option is right for you? Book a Consultation.
Have a product idea?
Book a consultation to discuss whether custom formulation or White Label is the right route for your brand.
Related Services
Contract Manufacturing
End-to-end production of skincare, haircare, body and personal care products under your brand, from pilot batch to commercial scale.
Learn moreStability Testing
Accelerated and real-time studies to determine shelf life, packaging compatibility and performance over time.
Learn moreMicrobiology Testing
Comprehensive microbial quality and safety testing to international standards, with signed certificates of analysis.
Learn moreRegulatory Support
Hands-on support with NAFDAC product registration and international compliance requirements.
Learn moreProduct Information File (PIF)
Complete PIF preparation aligned with NAFDAC and international cosmetic regulations.
Learn more